William James Mercer Visits The Apple Store.

Went into one of those Apple stores.

It was a bit like being in the RAF during the Battle of Britain, but instead of it being in the skies above Dover it was in an operating theatre designed by a Norwegian. Instead of Germans there were just large smiles and waves of hair gel, and an atmosphere verging on the brink of lunacy. I was quite stunned by it all and only snapped out of it when an American pensioner walked clean into a glass wall and knocked himself spark out.